Infantino clarified: plans in the new company for commercial

Infantino nilinaw: plano sa bagong kompanya para sa komersyal na

Ayon sa Championat.

Konteksto

Si Gianni Infantino, bilang pangulo ng FIFA, ay may mahalagang papel sa paghubog ng hinaharap ng football, lalo na sa konteksto ng World Cup 2026. Ang kanyang mga desisyon at inisyatiba ay maaaring makaapekto hindi lamang sa mga kaganapan sa FIFA kundi pati na rin sa pandaigdigang football landscape.

Why it matters

Gianni Infantino's initiative to develop a new structure for the commercial rights of the World Cup could bring about major changes in the way tournaments are managed. Despite reports of a possible sale of FIFA's share, Infantino made it clear that the fans remain at the center of events, which are important for World Cup 2026 football. The consultation process demonstrates FIFA's democratic approach to member associations.

Key Points

• Infantino clarified: plan in the new company for commercial.
• FIFA president Gianni Infantino announced that only with the approval of the majority of the 211 member associations and the FIFA Council can the new structure plan for the commercial rights of the World Cup be advanced.
• Инфантино расставил все тонки над и в расположение по продаже доли в ЧМ и его бойкотов.

Gianni Infantino, president of FIFA, clarified that the initiative to build a new structure to manage the commercial rights and organization of FIFA World Cup events is still in the consultation phase. According to the official statement issued by the press service of FIFA, the project can only be realized "if and only if" it is approved by the majority of the 211 member associations and the FIFA Council. In said framework, it is proposed to create a subsidiary wholly owned and controlled by FIFA, which will focus on commercial operations and organizing tournaments. Infantino emphasized that this is part of a democratic process: the consultation is just beginning, and it is only a project, not an obligation. He added that more knowledge and specialized experience—not directly related to sports management and development—is needed to further maximize the value of FIFA's rights and events. However, he assured that nothing would change for the fans, who he said are the "heart and soul" of FIFA tournaments, and that there would remain no outside interference in the organisation's management of football. The clarification came after The Times reported an alleged plan to sell the stake to a new entity dubbed in reports as FIFA Forward Enterprise (FFE), which will gather and consolidate the commercial work and running of the tournaments. Meanwhile, the New York Post also reported that the initiative may backfire due to objections from some officials, threats of a boycott, and disagreements within the leadership. In front of them, Infantino's statement is clear: the World Cup is not for sale, and any new structure will remain under the full ownership and control of FIFA. This matter carries great weight especially with the upcoming FIFA World Cup 2026 in the United States, Canada, and Mexico—the first edition with 48 teams and 104 matches. Media, sponsorship and hospitality coverage will naturally be greater for the 2026 cycle, so FIFA is clearly aiming to speed up and improve commercial governance without giving up its regulatory role in the game. For fans, broadcasters and member associations, the message is clear: any change must first go through broad approval, and FIFA is committed to maintaining the integrity of the tournament. For now, consultation and discussion of the proposal will continue. Azkals Goal will remain focused on FIFA's next announcements and the direction of the commercial strategy leading up to the 2026 World Cup, especially how it will affect rights packages, sponsorships and the fan experience—without changing the actual game and rules of football's biggest tournament.

What's next

Currently, the project is in the consultation phase and approval is required from a majority of the 211 member associations and the FIFA Council. If approved, the new subsidiary will focus on commercial operations and organizing tournaments, which could affect the future of the World Cup 2026. The next steps will depend on the responses from the associations and their perspective on this initiative.

Frequently Asked Questions

What did Gianni Infantino say about the new company for the World Cup?

Gianni Infantino clarified that the initiative for a new structure to manage the commercial rights of the FIFA World Cup is still in the consultation phase.

Why is consultation needed for the new structure of the World Cup?

Consultation is needed to get the approval of a majority of the 211 member associations and the FIFA Council before the project can be implemented.

What is the purpose of the new company proposed by Infantino?

The purpose of the new company is to focus on the commercial operation and organization of FIFA tournaments.

What did Infantino say about the World Cup fans?

Infantino assured that nothing will change for the fans, who are the 'heart and soul' of FIFA tournaments.

What are the reports that have come out about the sale of part of the World Cup?

Reports emerged from The Times and the New York Post that there were plans to sell the stake to a new entity, but Infantino made it clear that the World Cup was not for sale.

Kaugnay na Balita

• World Cup 2026
• World Cup 2026
• World Cup 2026
• World Cup 2026
• World Cup 2026

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